Which "Flavor" Most Appeals to Your Readers?

Find Out with Eloqua's A/B Test Tool

Have you ever had an internal dilemma or disagreement about which subject line is best? Which gets the best click-throughs, a button link or text? Find out for sure with Oracle Eloqua's A/B test tool. Make a few quick clicks and Eloqua does the rest.

See A/B Testing Instructions on the Eloqua KB

Marketing Automation + Eloqua Feedback

How is the Eloqua system and our support working for you and your department? Please let us know! Your candid opinion will help us improve and better tailor our services. Our annual survey is just 11 questions and should only take about 5-10 minutes to complete.

Give Your Input

Quarterly Eloqua System Update

The most recent system update performed by Oracle was Friday, 11/18.

Check Out the New Auto Activity Analysis Report

This newly added report will offer a monthly breakdown of auto-generated metrics (auto opens and auto clicks, a.k.a. "non-human") by campaign. It features data visualizations to show a comparison for open and click activities. To find this new report, navigate to

Insight>Catalog>Shared folders>Campaign>Auto Activity Analysis.

MA Team Availability December & January

The Marketing Automation Team will have limited availability from Monday, Dec.19, 2022 through Wednesday, Jan. 4, 2023. We will do our best to respond to questions, but there may be delays during this time due to vacation and personal time. If you have an Eloqua project for which you need assistance, please do let us know as soon as possible and/or scheduling a meeting to discuss it by contacting marketingautomation@wisc.edu. Thank you!

Get Marketing Automation Support

Email: marketing.automation@wisc.edu
TEAMS: Marketing Automation Support Channel
Web: marketingautomation.wisc.edu
Monitor any outages on the DoIT Outages Site–Eloqua

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