Expansive Possibilities

Eloqua Advanced Intelligence is Here

In this Issue:

Advanced Intelligence Tools

Eloqua 25D Updates

Eloqua User Group Recap

New Support Request Process

Learn Multi-step Campaigns

Eloqua's Advanced Intelligence Tools Now Available

We've got new features in our campus Eloqua instance that can help you transform your approach to communications and marketing. With advanced analytics, predictive modeling, and personalized engagement strategies, Eloqua's AI features can help you make more data-informed decisions and optimize your campaigns to deliver more audience-tuned content.

We demonstrated and discussed how these tools work at our recent User Group Meeting, and we share some additional descriptions and information for you here. Oracle has indicated this is this is "just the beginning," and we anticipate continued progress toward more AI-driven efficiency and effectiveness in Eloqua.

Feature improvements: Oracle Eloqua’s 25D quarterly update

As of Saturday, November 15, our campus instance has received the latest Eloqua Update, for the fourth time in 2025, known as 25D. These updates aren’t just shiny new features—they’re practical tools to help us create smarter campaigns, save time, and deliver content that resonates. Less guesswork, more strategy!

This latest update brings some handy tools: Content Assistant (AI-powered editing), Subject Line Generation, HTML Source Editor in Redwood (testing only), Fatigue Analysis and Auto-Click metric enhancements.

Find out More on Eloqua AI

Nov. 19 Eloqua User Group Recap

Our latest Eloqua User Group meeting explored these exciting updates and these new AI-powered tools. In case you missed it, here are the links to the follow up materials:

Meeting recording

Presentation slides (.pdf)

Oracle University Eloqua Advanced Intelligence Training

Oracle Eloqua Help Center AI Details

Get Help with Marketing Automation Support Request Form

We’re excited to test a new support form for Marketing Automation (Eloqua) campus support needs! Instead of sending emails and chasing down details, soon you'll be able to submit your questions and concerns in one place. The form makes it easy to include the info. we need—like campaign IDs and timelines—so we can get straight to solving. We hope this means less back-and-forth, quicker responses, and a smoother experience for you. It is still a work-in-progress, but we'd love to know what you think!

Test Our New Support Request Form

New Multi-step Campaigns Learning Modules

In case you missed it, we’ve got a new learning Module in our Eloqua Canvas LMS course covering Multi-step Campaigns for event invitations and response management. This mini course has eight sub-modules followed by a “lab” where you can test your skills in setting up a Mutli-step Campaign to promote an event and track attendance. You can access the Multi-step Campaigns Module (11) after completing the basic Eloqua Redwood Training Modules (1–8).

Request Access to Course Modules

Get Marketing Automation Support

Knowledge Base: Eloqua Help Documentation
Email: marketingautomation@wisc.edu
Web: marketingautomation.wisc.edu
Monitor any outages on the DoIT Outages Site––Eloqua

All Support Resources

Engagement Solutions
UW–Madison Information Technology
707 Regent St., Madison WI 53715