a collection of giraffe-like stuffed animals and small toys surround the base of a giraffe skeleton

Tap In to Eloqua's "Power Animal"

Stretch Your Segment Skills

Mar. 13 Advanced Learning Webinar

To make onboarding to Eloqua easier, the UW–Madison Eloqua beginner training emphasizes using a simple Shared List on a Segment to send a Simple Campaign. While this certainly helps users get up to speed quickly, Segments are a longer story! They hold the key to Eloqua’s true power. Understanding how to use Segments more fully can be a powerful upgrade to your communications strategy. We’ll streeeetch your Segment skills in our next Advanced Learning webinar.

Read More and Register

New in the Knowledge Base (KB)

The Eloqua Knowledge Base is a collection of how-to documents available to support our UW–Madison campus Eloqua users as a first step. We highly recommend you turn toward the KB as a first step in getting help on using a feature or troubleshooting a task. There are now more than 60 articles at your service.

Here are some of our newest:

Advanced Training Session repository
Reporting and Analytics Overview (with link to Advanced Training Recording)
Forms and Landing Pages (both new-ishly updated)
Multi-step campaign guidance (with link to Advanced Training Recording)

We’d love to have your input, so do let us know if you have any burning questions or topics that you think our UW–Madison users might find helpful.

Contact Marketing Automation Team

Make it Accessible with New Eloqua Template

For email to remain an effective means of communication, it needs to be accessible and usable. We’ve partnered with the Center for Usability to bring their Email Accessibility Guide as a Template in our Eloqua instance. You can view the Accessibility Guide and Template and though you cannot edit the Template itself, once you view it in Eloqua, you will subsequently find it in your “New and Recent” options in the Template Chooser.

Email Deliverability & Eloqua 24A Updates

In the Feb ‘24 Eloqua update, Oracle has made changes to the security data of Eloqua emails to comply with new Service Provider (i.e. Google & Yahoo) regulations from high volume senders. This will be an ongoing effort that Oracle makes in the Eloqua product and the Marketing Automation team will continue to monitor as part of our campus support service.

Email deliverability is about maximizing the potential number of emails reaching your contact's inbox. Especially with the latest changes from service providers like Google and Yahoo, getting your messages to the inbox is even more critical these days.

More Important Update Details

Get Marketing Automation Support

Email: marketingautomation@wisc.edu
TEAMS: Marketing Automation Support Channel
Web: marketingautomation.wisc.edu
Monitor any outages on the DoIT Outages Site––Eloqua

All Support Resources

UW–Madison Information Technology | Engagement Solutions
Manage Your Preferences | Privacy Policy | Unsubscribe
700 Regent Street, Madison, WI 53715