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Happy 2023!

Happy New-ish Year from the Marketing Automation Service team. We hope this message finds you getting off to a great start! Remember we're here as your co-pilot in all things Eloqua, so reach out early and often if we can help smooth any bumps along the way.   
Broccoli vs. Carrots: The Results Are In
In our last Marketing Automation newsletter, we tested two different subject lines: one leading with a carrot emoji and one with broccoli. While we are not vegetable experts, and were largely doing this for fun, testing subject lines in this way can make a big difference in how effective your email is.  After all, if it doesn't get opened in the first place, it is not likely to be much help in reaching your goals. Next time, why not check your (and your colleagues') assumptions about what works best by collecting and acting on data with an A/B test?  

Read Test Report
 
Marketing Automation + Eloqua Feedback 
A hearty and sincere thank you to all of you who completed our annual Marketing Automation & Eloqua service survey.  If you would like to get assistance with any issues you or your team are facing, we'd love to help.  Part of our service offering is ongoing user and group support to help you and your team save time and increase your email and campaign effectiveness.  We are here for you!   
Schedule a Meeting
 

Campus Email Samples

By request, we've started collecting some sample email messages from UW-Madison departments and programs using Eloqua. Take a look and let us know if you'd like to have one of yours included.  

Check Them Out Here
 

Welcome to the Team, Sue Ryan!
Prior to joining the Marketing Automation team on January 3, Sue served in the College of Agricultural & Life Sciences, Academic Affairs office as the Assistant Scholarship Director. Prior to UW-Madison, Sue spent 15 years in web development and design––helping marketing departments with their technology needs and training users in online systems. She has served as webmaster to a variety of companies during her career, including Wisconsin Energy Conservation Corporation, Wisconsin Sports Development Corporation, and World Book Encyclopedia.

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Get Marketing Automation Support  

  • Email: marketing.automation@wisc.edu
  • TEAMS: Marketing Automation Support Channel
  • Web: marketingautomation.wisc.edu
  • Monitor any outages on the DoIT Outages Site–Eloqua
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