While many of us may think of it as a fixed "established" medium, the email industry indeed continues to evolve. We must meet the moment! In case you missed it, last fall Google and Yahoo announced new requirements for large volume email senders. In other words, they are taking stronger actions to stop spam.
Our campus Eloqua instance already meets many of the new requirements. The Marketing Automation team is taking the next steps to ensure email deliverability of our campus Eloqua instance by adding mitigating features provided by Oracle. And to avoid UW–Madison Eloqua contacts reporting our messages as spam, we will be adding an Email Group unsubscribe link in our UW–Madison default email Header. This is simply enhancing our existing standard practice of having a single unsubscribe link in the footer, and we are adding it to the top of the email as well.
|
