Fresh Shoots

News on Eloqua and Marketing Automation

In this Issue:

Eloqua 25B Updates

June 4 User Group Meeting

New KB Help Docs

High Bounce Rates?

Make Space for New Work

Oracle Eloqua "25B" Updates

Application enhancements

Redwood Experience for Eloqua “25 B” updates are live in our instance as of May 16. For those of you who are new to Eloqua, Oracle makes updates to the cloudware four times per year that typically occur in February: “A”; May: “B”, August: “C”; and November“: D.” For this recent “25 B” update, there were a variety of minor enhancements, including:

There's a new Campaign template manager: Create, delete, rename, and edit templates. Starting a Batch send from the Email Design editor now launches a Simple Campaign, Email assets can now be opened from within an active, scheduled or completed Simple Campaign, and more!

Get details

June 4 User Group Meeting

Join us and your UW–Madison Eloqua peers to learn more about the 25B updates and get your questions answered live. One of the main goals for these meetings is to build community and hear how others are using Eloqua. This quarter, we will demonstrate some of the more relevant 25B Eloqua updates, show you how to make anchor/jump links in Eloqua Emails (used in this very newsletter) and answer general questions.

Learn More and Join Us!

New Articles in the Knowledge Base

How to Make Anchor Links in Emails + Social Media Icons

The Marketing Automation team maintains a set of help documents called the Eloqua Knowledge Base (KB). These KB docs can help you self-serve and get an Eloqua task done at any time of the day. We've got two new Knowledge Base Articles to help with the details.

Learn how to make the Anchor/Jump Links we are using in this newsletter in your own Eloqua Emails and find the right Social Media icon faster and more easily!

Read More

Contact Bounce Rates

Why they can be higher this time of year

For those of us who have many student contacts in our Eloqua campaigns, it is common to see higher than usual bounce rates approximately 3-4 weeks after the end of each semester. The grace period for former students to keep their wisc.edu email addresses valid ends 9 months after they separate from the university. Due to the higher number of students that deactivate from the previous 9 months, many of those contacts become invalid as of May each year.

How to Manage These Contacts

Make Space for New Work in Eloqua

A little spring cleaning clears your path

Here’s our friendly spring reminder to take a moment to streamline your Eloqua experience by deleting or archiving any unused assets.

Email assets can be archived (recommended) or deleted. Moving them to a folder for “old/unused” items can also work well as an intermediary step. Segments and Shared Lists that are no longer needed can be deleted (the individual contacts in them remain in the database), but Campaigns and Images cannot be deleted––moving these to a particular folder is another option to keep things looking tidy.

Read More

Get Marketing Automation Support

Knowledge Base: Eloqua Help Documentation
Email: marketingautomation@wisc.edu
Web: marketingautomation.wisc.edu
Monitor any outages on the DoIT Outages Site––Eloqua

All Support Resources

UW–Madison Information Technology | Engagement Solutions

700 Regent Street, Madison, WI 53715