Monitoring Contact Quality: Keeping Our Eloqua Instance “Healthy”
One of the ways the Marketing Automation Team keeps our UW–Madison Eloqua instance running smoothly is to maintain a high deliverability rate. A big part of deliverability is the viability of contacts in the database. We regularly review contacts that have either hard bounced, globally unsubscribed, or had no activity in the last 18 months to determine if they should continue to be used.
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