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Six tracks. Big ideas. Your day to build. What will YOU discover at this year’s conference?
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The UWEBC Annual Conference is built for discovery: a new idea you can put to work, a fresh perspective that changes how you approach a challenge, or a conversation that sends you back to your team thinking differently.
Now, you can see exactly what’s waiting for you at this year's conference. The full session lineup is live, with practical, timely conversations spanning six tracks (learn more about our new sixth track below!) and some of the biggest challenges and opportunities facing organizations today.
On the main stage, two remarkable leaders will share very different perspectives on what it takes to build a winning culture. Steve Jones will explore how trust and everyday leadership choices shape high-performing teams, while legendary Wisconsin women’s hockey coach Mark Johnson will share lessons from decades of developing talent, building championship teams, and preparing people to perform when the stakes are highest.
Explore the full lineup across Customer Service, Marketing, People, Supply Chain, Technology, and Manufacturing, then build a conference experience around the topics, challenges, and opportunities that matter most to you and your organization.
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Welcome the 6th Track to the UWEBC Annual Conference: WDMxMadison
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This June, the inaugural Wisconsin Drives Manufacturing Showcase and Summit brought together Wisconsin’s universities, technical colleges, manufacturers, and innovation partners to discuss the future of manufacturing. This October, that conversation comes to the UWEBC Annual Conference with WDM×Madison, a new sixth track and the first conference within the conference.
Designed for operations, manufacturing, plant engineering, and technology leaders at medium-sized and large manufacturers, WDM×Madison will explore how to make operations future-ready. Note: This track is available in person only.
Attendance is capped at 100, so secure your spot today.
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Cybersecurity Meets AI: Risk & Resilience in the Age of Intelligent Systems
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Artificial intelligence is reshaping cybersecurity as an attack tool, a defense multiplier, and a new attack surface. At UWEBC’s recent cybersecurity event, Dave Schroeder, PhD, CISSP, explored how AI is accelerating cyberattacks, enabling sophisticated social engineering and deepfakes, strengthening defensive capabilities, and creating new risks through tools such as autonomous AI agents.
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Click on the image above to play the video.
Read the full recap to learn how organizations can prepare for AI-enabled threats while using AI to build faster, more responsive cybersecurity defenses.
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Register Today: Agentic AI Forum
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Register now for the Agentic AI Forum, hosted by the Wisconsin School of Business on Friday, September 18. This one-day event will bring together business leaders to explore what AI agents are, how organizations are building strategies around them, and how they can be deployed and managed responsibly. Through presentations, lightning talks, and panel discussions, attendees will hear from industry leaders and Wisconsin School of Business faculty, including George Hanson, EVP of Ecommerce at Mattress Firm, and Phil Lindemann, VP of Data and Research at Epic Systems. The forum will also offer opportunities to connect with members of the AI Hub Executive Advisory Board and network with peers.
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Partner Offering Spotlight: Leading Change
UW–Madison has a wide breadth of professional development courses offered each year, diving into a variety of topics. Here is one upcoming event in particular that we thought may interest you:
Leading Change: People, Process, and Purpose
October 14-15, 2026, Online
Build your capacity to lead technical and operational change that actually works. You’ll learn why change efforts stall, from resistance and burnout to poor rollout planning, and how to build change initiatives that stick using research-backed frameworks grounded in systems thinking and job and organizational design.
UWEBC members receive a 20% discount.
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Upcoming UWEBC Events
Note: Attending the events listed below requires UWEBC membership, unless otherwise specified. All are virtual unless otherwise specified.
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September 15: AI-Augmented Sellers: Leveraging Copilots for Smarter Engagement
Lead Generation and Sales Special Interest Group
Discover practical, real-world ways to use AI tools for research, outreach, account planning, and follow-up, while building the skills and governance needed to drive adoption and results.
September 17: Team Architecture: Designing Structure for Strategy & Execution
Product Management Special Interest Group
Explore how leading organizations are designing product teams that improve collaboration, clarify ownership, and accelerate value delivery.
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September 17: Freight Cost and Capacity
Logistics and Distribution Peer Group
Join us in person in Green Bay and learn from member company Schneider where industry analysts anticipate the transportation industry is headed this fall and into 2027 and share insights and trends with other UWEBC members.
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September 18: Ground Truth - Agentic AI Forum
Partner Event
This one-day event is built for business leaders wrestling with how to put AI to work and will address strategy and responsible deployment of AI agents. You’ll also connect with peers and our Executive Advisory Board during networking opportunities, including a lunch break.
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September 22: Creative Strategy in the Age of AI: Blending Human Imagination with Machine Intelligence
Marketing Peer Group
Discover how to combine human imagination with AI to create smarter, faster, and more impactful creative strategies without losing your brand's unique voice.
September 24: Strengthening Human Capabilities
Talent and Learning Peer Group
Explore how developing adaptability, collaboration, and emotional intelligence through critical conversation enhances performance and trust.
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October 6: 2026 UWEBC Business Best Practices and Emerging Technologies Conference
Explore how developing adaptability, collaboration, and emotional intelligence through critical conversation enhances performance and trust. With keynote presentations and SIX tracks by focus area, there's something for everyone.
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October 22: Building a Culture of Psychological Safety - Enabling Frontline Voice & Innovation
Customer Service Peer Group
When employees stay silent, organizations miss opportunities to improve, innovate, and prevent problems before they grow. Join this session to learn how building a culture of psychological safety empowers frontline teams to speak up, collaborate, and contribute their best ideas.
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Join a LinkedIn Group and stay connected
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